The deadly ingredient? Talc—a natural mineral containing microscopic particulate known to cause cancer when inhaled.
When women apply talc externally, fine particles can travel up to the ovaries, where the particles cultivate cancer. Recent research found using talcum powder regularly raises ovarian cancer risk from 2% to 33%.
Put another way:
Women who have used talc (Baby Powder or Shower to Shower) for ongoing hygiene may face an increased risk of ovarian cancer up to 16 times higher than women who have not.
Manufacturer Johnson & Johnson has known the dangers of talcum powder for more than 40 years, court records show. It continued to promote Shower to Shower as a feminine hygiene product specifically for use in the genital (perineal) area. And their promotion worked: Many women have used this popular body powder every day for decades. Now, longtime customers who are cancer victims and their survivors are filing suit.